Jan. 31, 2023

How to Write a Compelling Cover Letter

How to Write a Compelling Cover Letter

How to Write a Compelling Cover Letter

I get it, writing a cover letter can be a daunting task and feel like a waste of time. Especially when it feels like it's just another generic document in a sea of applications. However, a well written cover can be the deciding advantage in helping the hiring manager understand why they should hire you.

So, what does an effective and compelling cover letter look like? Recent guest, Jenny Foss, broke it down for us.


Paragraph 1 - Demonstrate what you love about their organization and product.

Open your cover letter up with what you love about the company, their product or service, or who they serve. This lets the hiring manager know why you’re specifically applying for this job and that you aren’t wallpapering applications everywhere (even if you are).


Paragraph 2 - Answer what you would offer to this role.

What specifically would you offer to this company as their next {insert job title}?

“Set up three or four short sentences with things that you have experience with and skill in that line up directly with what you're looking at in the job description as requirements or what you've heard about from a recruiter would be the most important traits to showcase.” - Jenny Foss

Segue into specific examples of how your skills and experience align with the requirements of the position. Recruiters want to know exactly what you can walk through the door and deliver.


Paragraph 3 - Make an ask to discuss further.

It's also important to convey your eagerness to learn more about the company. At the end of your cover letter, ask to hear more about the company’s goals and challenges, and how you’d be grateful to have the opportunity to share details of what you have to offer.

This shows that you're not just looking for a job, but that you're invested in the company's mission and have a clear understanding of how you can contribute to their success.


While not every job will require a cover letter, taking every opportunity to state who you are and why you’re showing up is vital to your success in the application process. Good luck!

If you’re currently in the job search process and want more job search advice, check out our conversation with Jenny Foss on The Struggle is Real podcast.